However, it is paramount to acknowledge the increasingly observable vices presented by the dark side of social media, posing enormous risks to users and society as a whole.įrom cyberbullying to online witch hunts, trolling, addiction, privacy abuse and fake news, there is a need to exemplify the multidimensionality of the evil side of social media when it comes to content consumption. Over the years, most research and studies done tend to focus on the bright side of social media, aiming to help users in leveraging the manifold opportunities proffered by this technology. These platforms allow us to see the glamour in life as we sink into the lives of the so-called influencers, hawk-eyed to their every move, spending hours scrolling through their timelines. It is where they source current news, connect with people and a great way to escape from everyday reality – taking us into a fantasy world, where everything is unicorns and rainbows. "There is an explosion of misogyny in all facets of the internet that can be incredibly toxic and very harmful because it has consequences in terms of how people relate to one another, how people speak to one another, how people treat one another," says Lindauer.įor most young people worldwide, social media is a tool of necessity and arguably, one of the first things they check when they wake up. In the study, Callum Hood, head of research at the Centre for Countering Digital Hate, noted, "The dangerous thing is that it is very eye-catching content, and the TikTok algorithm, in particular, is so aggressive that you only need to pause for a few moments before it will begin to recommend similar content to you again and again."īut Margo Lindauer, director of Northeastern Law's Domestic Violence Clinic, believes that such content has real-world consequences. This was perfectly portrayed when the Guardian did an investigation on the TikTok algorithm that showed how likely it was for young men to see misogynistic posts. However, it is not surprising how Tate's messages were able to spread so fast on social media, as platforms like TikTok make it easy for such information to thrive due to the sophisticated algorithms that customise each user's experience. We continually look to strengthen our policies and enforcement strategies, including adding more safeguards to our recommendation system."
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